Target will have a six-month exclusive on the Story HD, which will compete head-on with the Barnes & Noble Nook, Amazon Kindle, Sony Reader and more than 70 lesser-known e-book readers.
The Target e-reader, from the California company iriver, costs $139.99 and will be available in stores beginning Sunday.
Target didn't return a phone call about the e-reader, but Google and iriver were eager to talk about it. Executives from those companies said the Story HD offers Wi-Fi connectivity to Google's online bookstore, along with a sharper screen image and quicker page changes than competitors.
While there are established competitors, the two companies say that e-books are so popular that there are enough customers for everybody.
"We're going after new buyers," said Pratip Banerji, product manager for Google e-books in Cambridge, Mass. "The market penetration of e-readers has only recently reached the double digits."
The book industry has been stunned by the e-book sales phenomenon. In March, e-book sales were up 145.7 percent from a year earlier, compared with 6 percent sales growth for adult hardcover books and a 7.7 percent sales decline for adult paperbacks, according to the Association of American Publishers.
A month later, the association reported that April e-book revenue totaled $72.8 million, compared with $111.4 million for adult hardcover books and $95.9 million for adult paperbacks.
But consumers who want to join the e-book revolution may be left scratching their heads about which e-reader to buy.
A selling point for the Story HD is that it can access the Google library via Wi-Fi. But you don't need the new e-reader to use the Google eBook Store, so long as you're willing to first...
Source: http://www.mobile-tech-today.com/story.xhtml?story_id=79315
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