রবিবার, ৭ আগস্ট, ২০১১

Apple Leads Growth in Global Smartphone Shipments

Smartphone makers shipped 106.5 million units worldwide in the second quarter, with Apple's 20.3 million iPhone shipments leading the field for the first time, according to IDC. Unlike in previous quarters, however, there was no runaway leader in the global smartphone market, which has become increasingly volatile.

Even as smartphone sales continued to rise, former global market leader Nokia saw its shipments decline 30.4 percent year over year, with its smartphone sales expected to remain in free fall until the launch of new models based on Microsoft's Windows Phone 7. By contrast, Samsung Electronics outpaced all other vendors in the second quarter, growing shipments 380.6 percent to 17.3 million units.

IDC now expects global smartphone shipments for the year will rise 55 percent from 2010. "The second half of the year will bring new flagship models and refreshed user experiences to market," said IDC Senior Research Analyst Ramon Llamas on Thursday. "These will keep smartphones well out in front of the market and keep growth on an upward trajectory."

Rising Stars

Demand for Apple's iPhone has become so strong that even older models are still being sought, IDC's analysts noted. What's more, Apple appears to be well positioned to eventually top Nokia's single-quarter volume record of 28.1 million units. "With an expected [iPhone] refresh later this year, volumes are set to reach higher levels," Llamas said.

Still, other industry analysts believe Samsung is well positioned to challenge Apple for market leadership. "Going forward, the top smartphone OEM position is Samsung's to lose," said ABI Research Senior Analyst Michael Morgan.

HTC also outpaced the smartphone market growth during the second quarter by shipping 11.7 million units worldwide -- a 165.9 percent rise from the same quarter last year. With a goal of shipping more than 13 million units in this year's third quarter, HTC...

Source: http://www.mobile-tech-today.com/story.xhtml?story_id=79666

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