To date, no competing tablet has yet attracted enough attention and sales that it can definitively claim to be the iPad's major competitor. But Amazon's enormously powerful ecosystem, which combines its giant online retailing operation with access to large libraries of e-books, movies, and music, along with the substantially lower price, could make a difference.
In fact, Amazon's ability to make its money on content sales rather than hardware is what distinguishes it from tablet attempts by Research In Motion, HP, Samsung and others.
This initial Fire model has Wi-Fi but no 3G, no camera, no microphone and only 8 GB of memory. It comes with a 30-day free trial of Amazon Prime, the membership service that includes streaming video and free two-day shipping. The company has developed a customized interface for Android, which some observers have described as relatively easy to use.
There are reports that, within a few months, Amazon will also release a larger tablet, possibly with a 9-inch display. A common reaction among analysts is that a 7-inch display is an awkward form factor, being larger than a smartphone and harder to fit in a pocket, but not large enough for useful interaction. Some have suggested that, at $199, this Fire might be used as a second tablet for some tablet-lovers, or even as a fancier e-book reader.
In fact, it appears that Amazon's strategy is not exactly a head-to-head confrontation with the iPad, but more of a sideways move that builds on its content strengths....
Source: http://www.mobile-tech-today.com/story.xhtml?story_id=80380
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