As the hotel industry increasingly talks about video-on-demand being pass in the mobile digital world, video provider LodgeNet says it will announce that it's joined more than 70 film studios, retailers and cable companies in a venture called Ultraviolet to let guests order movies in their rooms and take them outside the hotel via cloud computing.
On Wednesday, LodgeNet said it planned to launch by January a mobile application that transforms smartphones into hotel-TV remote controls.
LodgeNet also got a boost from billionaire media mogul and Dallas Mavericks owner Mark Cuban. Cuban spent $2.3 million last week buying more shares of LodgeNet, boosting his stake in the company to nearly 10%. Cuban says he bought the stock because shares are trading near 52-week lows (the close was $1.35 Wednesday), and because "I have confidence in the company." He is involved in movies through ownership of Magnolia Pictures.
LodgeNet's moves come as travel slumped during the economic downturn, hotels have turned from pay-per-view in favor of digital systems, and as guests have sought entertainment from the Internet rather than pay for it on TV sets in their rooms. The company was dealt a blow last year when Marriott began to phase out adult content.
LodgeNet CEO Scott Petersen says that despite having new devices to turn to for entertainment, company research indicates the average hotel guest still spends more than three hours a day watching TV in the room.
"The general talk for the last couple of years has been that guests don't watch (video-on-demand) anymore, that it's pass, so we've been doing studies," Petersen says.
Among LodgeNet's findings:
Two-thirds of guests think a hotel with no interactive...
Source: http://www.mobile-tech-today.com/story.xhtml?story_id=80490
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