Amazon subsidiary A9.com has just launched a new augmented reality iPhone app?Flow Powered by Amazon. Flow uses augmented reality to help users explore and discover tens of millions of products in a real world setting, including books, DVDs, packaged electronics and toys, to give shoppers interactive product information about these items in the real world. Here's how it works. Once downloaded, you can point the app toward a book, video game, CD, DVD or other product with a UPC barcode. When the app recognized the product, it will display the Amazon.com product information, including the option to play multimedia content and read customer reviews. Source: http://feedproxy.google.com/~r/Techcrunch/~3/T2MQDtvlq0M/
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