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Google Rolls Out Native iPhone Gmail App

At long last, Google has rolled out an official Gmail app for Apple's mobile operating system. Users of iPhones, iPads and iPod touch devices can now get their Gmail with a tap.

"We've combined your favorite features from the Gmail mobile web app and iOS into one app so you can be more productive on the go," Google product manager Matthew Izatt wrote in a blog post. "It's designed to be fast, efficient and take full advantage of the touchscreen and notification capabilities of your device."

Gmail App Keywords

The keywords Google is using to describe its Gmail app are speed, efficiency and touch. On the speed front, Google aims to give iOS users the information they need more quickly, with minimal effort and distraction.

In practical terms, that means users get alerted to new messages with push notifications and sounds. Users can also find an e-mail by searching the entire inbox. The app will auto-complete e-mail addresses from a user's Gmail contacts, or the address can be selected from a device's address book. A user can even upload photos with a click using a new attachment button in compose view.

On the efficiency front, the Gmail app promises to help users organize their e-mail. A user can use Priority Inbox to focus on important messages first, quickly scan e-mails on the same subject with threaded conversations, and organize mail by archiving, labeling, starring, deleting and reporting spam.

Will Apple Users Adopt It?

Of course, the Gmail app is optimized for touch. A user can pull down the inbox to refresh for new mail, swipe right to view labels without ever leaving the inbox, or slide a finger to scroll through e-mails.

"Google has been ambivalent about putting out native apps for Apple devices. It had wanted to take an HTML5 approach to create consistency across platforms...

Source: http://www.mobile-tech-today.com/story.xhtml?story_id=80848

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