Heins did say in the call Monday that the company needed to improve its marketing efforts, and he has said that there will be improvements in process. He also said that the new BlackBerry 10 operating system, expected to be released later this year, will be a major hit with consumers and businesses, and that the company will consider licensing it to other manufacturers.
A number of RIM-watchers have expressed disappointment that no new direction is planned, given the trail of problems the Waterloo, Ontario-company has faced recently.
Its profits and share price have dropped more than 70 percent over the past 12 months. The company announced last month that the launch of its much-awaited, critical BlackBerry 10 line would be delayed.
Earlier this month, a U.S. District Court judge ordered the company to change the name of its new BBX operating system because of a trademark dispute with a New Mexico-based company. BBX, which had been unveiled in October, was renamed the BlackBerry 10 OS. RIM's PlayBook tablet, now heavily discounted, has had disappointing sales. And RIM is also trying to restore trust following days of service interruptions last fall.
Ross Rubin, executive director for connected intelligence at the NPD Group, noted that the company has positioned the appointment as "a planned succession, rather than a board-driven ouster," as when Nokia brought in a new CEO last year.
At that time, he said, Nokia was similarly facing a "declining market share, technological transitions, and there was also a perceived lack of competitive attributes."
Nokia, Rubin pointed out, chose to bring in an outsider, who "upended the...
Source: http://www.mobile-tech-today.com/story.xhtml?story_id=81879
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