Super Bowl Text Ad Scores Big

Dozens of ads during the Super Bowl guided viewers to post a Twitter message, like a Facebook page or log on to a corporate Web site. But only one ad asked viewers to send a text message.

More than 1.7 million viewers followed through and sent a text, according to the National Football League, which conceived the ad for the Superbowl Broadcast and released the text message data on Thursday.

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Source: http://www.notepage.net/blog.htm#1363

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