Of course it is (if you have ADD, no need to read any further), the real question is why do vendors continue to support a technology that limits their own success. Cloud computing vendors like Amazon and Microsoft's Azure often require you to rewrite part of your code to effectively use their service which isn't very cloud-like. In addition to the issues this presents with migrating applications to the cloud, it also causes some significant challenges with changing vendors since companies often have to rewrite the code (again) to make this happen, hence the lock part of cloud-lock.
Since these two companies are industry leaders, their actions can impact the industry's perception of the cloud. I was in a session at the MVPNation Conference in Seattle yesterday where the speaker said "one of the key reasons people don't move to the cloud is cloud-lock". What this speaker and unfortunately much of the market don't know, is there are a number of vendors who have architected their cloud offerings so that rewriting code isn't needed. For example Cbeyond Cloud Services (formerly MaximumASP, which is built on Hyper-V) works with any application that works on Windows today. Additionally, many of the vendors who have built VMware-based clouds (Terremark, Savvis and Navisite to name a few) have the same type of offering, cloud with no lock. As is the case with many new technologies the early companies have an advantage in market share, but the newer entrants have developed products that are easier to use then the first generation. As the concept of Cloud 2.0 develops it will be interesting to see how things continue to evolve.
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