Innovative Use for SMS in India

Pharma companies in the country may be asked to install an SMS-activated system to counter fake drugs in the market. Companies will need to print a unique number on medicine strips which the buyers can SMS to the customer care for verification.

Recommendations of a task force report expected on Friday will make it mandatory for drug-manufacturing companies to have the software that will respond to text messages from consumers. Unique ID and bar-coding are the other options before the task force and will be weighed against SMS alerts, task force chairman HG Koshia told ET.

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Source: http://www.notepage.net/blog.htm#1282

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