For Coca-Cola, Text Messaging Is Top Mobile Priority

SMS text messaging may seem old hat as a marketing tool compared to newer technologies like QR codes or augmented reality, but it should still form the base of mobile marketing programs, according to Tom Daley, group manager of strategy and planning at The Coca-Cola Company.

If you want to reach every consumer on the planet, texting is the way to do that, said Daly, speaking Friday at MediaPost's Mobile Summit conference in Miami. To underscore his point, he noted that 2.3 trillion text messages were sent worldwide last year. And as one of the world's most pervasive consumer brands, Coca-Cola is always interested in reaching as wide an audience as possible.

For Coca-Cola, Text Messaging Is Top Mobile Priority

Source: http://www.notepage.net/blog.htm#1192

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