PowerReviews, a company that provides customer review technology for retailers and e-commerce sites, is debuting a new suite of tools that helps companies promote, reward and measure customer engagement and review generation. PowerReviews, which launched in 2007, provides retailers and brands with the ability to collect, organize and analyze comments and other user-generated content. PowerReviews 5,500 customers include Staples, REI, ESPN, Callaway and Jockey.Source: http://feedproxy.google.com/~r/Techcrunch/~3/CdUJjTpdrho/
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