Editor?s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at�GRP Partners. Read more about Suster at�Bothsidesofthetable Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but down. Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Holy Shiitake!
Source: http://feedproxy.google.com/~r/Techcrunch/~3/AgVqYvKzy7M/
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