Lessons Learned About Text Donations

The Pew Internet and American Life Project on Wednesday released an in-depth study based on interviews with 863 people who sent donations to Haiti via text message.

Pew found that most of these donations were made on impulse -- an immediate response to media coverage of the disaster, especially on television. For three-quarters of them, it was the first time they had ever donated via text message. Only a third of them made additional text donations to Haitian earthquake relief.

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Source: http://www.notepage.net/blog.htm#1352

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