Texting Lawsuits

Text messages are an irresistible marketing opportunity for brands to connect with their customers. But some text campaigns are tripping over a federal law, leaving companies with a nasty legal bill instead of new sales.

In a federal class action suit filed last week in Oakland, a California man accused a PR firm of sending an unsolicited quit smoking message to his cell phone. He said the firm, PHD, broke the Telemarketing and the Telephone Consumer Protection Act and should be penalized at least $5 million.

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Source: http://www.notepage.net/blog.htm#1323

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