In part 1 of this series, we looked at the most common way that businesses tend to approach growth - by trying to get more customers. Today, let's take a look at the second way that companies can boost their business profits - increasing the frequency that current customers buy from you. Contrary to the first way, which involves a huge investment of both time and money to reach these new potential customers, upping purchase frequency is much less involved. Why? Well, your customers already...
Know about your business - less education is needed, and for the most part your business should be top of mind when they think about your industry.
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